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AI and Legal Marketing Strategies Presentation
November 19, 2024
AI and Legal Marketing Strategies: Leveraging Tech to Enhance Content from Proposals to Online Presence
This presentation was delivered at the LMA Southwest Regional Conference TechWestxSouthwest 2024. BoyarMiller COO Josie Morgan explores how generative AI is transforming legal marketing by enhancing content creation, streamlining processes, and driving efficiency.
In this session, the speakers covered:
- Generative AI and its practical applications in legal marketing
- Proposals, RFPs, and improving online presence using AI tools
- Ethical considerations and future trends in AI technology for legal professionals
Download the materials from the presenters:
- Josie Morgan – Chief Operating Officer, BoyarMiller
- Kait Groezinger
- Vanessa Petrea
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